7 Ways to Improve Web Site Visitors and Boost Sales
Have you invested a great deal of cash on advertising with the expectation that you would get many sales from the 1000s of web site visitors that read your advertisement?
Have you poured cash into driving traffic to your web site, just to have nobody purchasing your product?
Maybe you have seen the advertisements, "Get 10,000 visitors to your website, for just $20". The result-- 10 people visiting your site and no one buying. You have not effectively targeted your clients.
How do I find my targeted consumers?
1. Location yourself in your consumers shoes. There's an Indian stating that goes something like:
" You should walk a mile in my shoes, before you can comprehend me".
For instance, if I am selling a weight loss product, I would not be targeting skinny people, but targeting those that are obese.
2. Make a thumb nail sketch of this person
Who is your consumer?
What are her wants, requires and desires?
Try to understand how they believe. Understanding exactly what issues they have, will give you a clearer idea of exactly what to use them.
For example, let's make a sketch of a common overweight person:
30-50 years old
Out of shape
Most likely wed with kids
Under a great deal of pressure, tight for time, worried
Looking for methods to enhance health and wealth
Lack of self-confidence
Constantly refer back to your thumbnail sketch as you compose for your site. As you start composing, new ideas will naturally emerge, but constantly keep them focused on your targeted client so you won't go off the track of exactly what your consumer wants.
Based on the profile I laid out above, you might sell them items that assist them slim down, improve their health, look excellent, spend more time with their children and get rich.
Compose your copy to sell - when you compose the copy for your website, always worry the benefits. Develop a style for your site that focuses on this advantage and don't wander off from it.
" How to Get Listed in the Search Engines-- Developing a Theme-Based Site" (www.isitebuild.com/searchengine.htm).
Make sure each page sells. - each page needs to stress the advantages in the headline, to pull the reader into the contents of your page.
What's in it for me?
Why should I spend my precious time reading this page?
6. Compose as if you were talking to your friend - your copy must be conversational, individual and friendly, as if you are sitting next to the individual. Write from the perspective of what your consumer wants to purchase, not what you wish to offer.
Make sure your client desires to click through to the next page or your order page. read more Don't be afraid of plainly mentioning the price of your item.
Plainly determining your consumers and writing copy tailored to fixing your customers problems, positions them in a buying state of mind. Transforming these visitors into buyers ought to now increase the amount of sales from your web site.
Maybe you have seen the ads, "Get 10,000 visitors to your site, for just $20". The outcome-- 10 people visiting your site and no one buying. Constantly refer back to your thumbnail sketch as you compose for your site. Write your copy to offer - when you compose the copy for your website, constantly worry the benefits. Establish a style for your site that focuses on this benefit and do not wander off from it.